Pay Per Click Advertising Services (PPC) is a search engine marketing (SEM) service designed to increase traffic to a website from relevant visitors. When a user searches for a product or service — the product or service has to be related to what you are selling — when using PPC, the search engine displays your company as one of the top results on the page.
If the user clicks on your website, you get to make a fee to the search engine. PPC is one of the most popular form of digital marketing. One of the biggest advantages of PPC advertising is that it can ensure high quality leads for businesses.